DI Fabio Offredi Academic Stafffabio.offredi@fh-campuswien.ac.at T: +43 1 606 68 77-2300 F: +43 1 606 68 77-2309 Room: B.3.07a Favoritenstraße 226 1100 WienLectures 2021/22Engineering> Innovation and Entrepreneurship ILV High Tech Manufacturing moreInnovation and Entrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi2SWS3ECTSLecture contents- Structured innovation process - Innovations and innovation management - Technology and R&D management basic elements - Innovation strategies with reference to markets and products - Startup Toolbox - tutorial for young entrepreneurs with all elements for successful founding and scaling of a Startup - Entrepreneurship success factors - Measuring innovation activities - Entrepreneurship elements and challenges - Meeting successful entrepreneursAssessment methodsStudents will be grouped in 4 teams (each with a leader & co-leader). The exam has 2 components: - presentation of analysis of a given business case by each team - written examination about the fundamental concepts explained during the courseTeaching methodsExplanation of basic concepts using examples taken from profesional experience. Constant interactive involvement of the students. Specific assignments to resolve small business cases in teams. Opportunity of confrontation with innovative business leaders.LanguageEnglish> Marketing and Sales ILV High Tech Manufacturing moreMarketing and Sales ILVLector: DI Fabio Offredi1SWS1ECTSLecture contentsRole of product marketing in the Company. Creation and customization of products and marketing concepts. The product life cycle, portfolio analysis, product diversification, pricing (costing). Concepts and definitions of marketing mix and sales activities Representation of success factors and problem areas.Support tools from the field of Customer Relationship Management (CRM) Possible structures of the sales organization and sales teams.Assessment methodsFinal written examTeaching methodsExplanation of basic concepts using examples taken from profesional experience. Constant interactive involvement of the studentsLanguageEnglish> Intercultural Communication in English ILV High Tech Manufacturing moreIntercultural Communication in English ILVLector: DI Fabio Offredi1SWS2ECTSLecture contentsIntercultural Awareness and Communication Introduction to theories of intercultural communication -Components and dimensions of intercultural communication -Self awareness -Cultural identity and awareness International and Intercultural Management Competencies Developing context-related solutions and approaches in international and intercultural management -Communication -Internationalization -Leadership and management style -Business and product creation -Innovation -Negotiation with international customers -Mediation -Cultural differences in leadership and management styles Coaching for international career development -Personal and academic preparation -International life -Business lifeAssessment methodsContinuous assessment LV continuous assessment and final written examinationTeaching methodsLecturers complemente by group discussionsLanguageEnglish> Marketing und Vertrieb VO High Tech Manufacturing moreMarketing und Vertrieb VOLector: DI Fabio Offredi1SWS2ECTSLecture contentsThis Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion.Assessment methodsFinal examTeaching methodsLectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional.LanguageEnglish> Entrepreneurship ILV High Tech Manufacturing moreEntrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsIntroduction to Start Ups and Entrepreneurship Foundations of Business Administration with a focus on Entrepreneurship and Business Plan Business Canvas Model Innovations: Definition Innovation processes at the example of the Stage Gate model Our Pre Incubator Design Thinking Patents, legal aspects of starting a business Presentation focusing on pitching techniques Basics of social media marketingAssessment methodsContinuous assessment Ongoing in the context of the course, final presentation, written final examTeaching methodsPresentation with Powerpoint, supported by groups and individual works, final presentation, excursion start-up corner. Competency assurance is ensured by three experts as reviewers for the different focal points.LanguageGerman> Elements of Entrepreneurship ILV Technical Management moreElements of Entrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsStudents work on specific product management case studies and create in group work suggested solutions. These will be discussed in class with respect to their advantages and disadvantages. For new products and services, the different phases of the product life cycle are determined and discussed on their possible implementation variants.Assessment methodsContinuous assessment Final team discussion of assigned business case, personal Q&A session at the end of the team presentationTeaching methodsLectures and testimonial business leader. Case studies with group presentations and class discussionLanguageEnglish> Innovation and Technology Management ILV Technical Management moreInnovation and Technology Management ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc2SWS3ECTSLecture contentsInnovations and innovation management Structured idea management process Technology management and its role in strategic and operational innovation management in enterprises Development of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementation Success factors Measuring innovation activities Innovation indicators Innovation fundingAssessment methodsContinuous assessment Lecture: Written examination. Seminar: Team presentation of business case as result of Innovation processTeaching methodsLecturing, Class discussions, SeminarLanguageEnglish
> Innovation and Entrepreneurship ILV High Tech Manufacturing moreInnovation and Entrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi2SWS3ECTSLecture contents- Structured innovation process - Innovations and innovation management - Technology and R&D management basic elements - Innovation strategies with reference to markets and products - Startup Toolbox - tutorial for young entrepreneurs with all elements for successful founding and scaling of a Startup - Entrepreneurship success factors - Measuring innovation activities - Entrepreneurship elements and challenges - Meeting successful entrepreneursAssessment methodsStudents will be grouped in 4 teams (each with a leader & co-leader). The exam has 2 components: - presentation of analysis of a given business case by each team - written examination about the fundamental concepts explained during the courseTeaching methodsExplanation of basic concepts using examples taken from profesional experience. Constant interactive involvement of the students. Specific assignments to resolve small business cases in teams. Opportunity of confrontation with innovative business leaders.LanguageEnglish
> Marketing and Sales ILV High Tech Manufacturing moreMarketing and Sales ILVLector: DI Fabio Offredi1SWS1ECTSLecture contentsRole of product marketing in the Company. Creation and customization of products and marketing concepts. The product life cycle, portfolio analysis, product diversification, pricing (costing). Concepts and definitions of marketing mix and sales activities Representation of success factors and problem areas.Support tools from the field of Customer Relationship Management (CRM) Possible structures of the sales organization and sales teams.Assessment methodsFinal written examTeaching methodsExplanation of basic concepts using examples taken from profesional experience. Constant interactive involvement of the studentsLanguageEnglish
> Intercultural Communication in English ILV High Tech Manufacturing moreIntercultural Communication in English ILVLector: DI Fabio Offredi1SWS2ECTSLecture contentsIntercultural Awareness and Communication Introduction to theories of intercultural communication -Components and dimensions of intercultural communication -Self awareness -Cultural identity and awareness International and Intercultural Management Competencies Developing context-related solutions and approaches in international and intercultural management -Communication -Internationalization -Leadership and management style -Business and product creation -Innovation -Negotiation with international customers -Mediation -Cultural differences in leadership and management styles Coaching for international career development -Personal and academic preparation -International life -Business lifeAssessment methodsContinuous assessment LV continuous assessment and final written examinationTeaching methodsLecturers complemente by group discussionsLanguageEnglish
> Marketing und Vertrieb VO High Tech Manufacturing moreMarketing und Vertrieb VOLector: DI Fabio Offredi1SWS2ECTSLecture contentsThis Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion.Assessment methodsFinal examTeaching methodsLectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional.LanguageEnglish
> Entrepreneurship ILV High Tech Manufacturing moreEntrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsIntroduction to Start Ups and Entrepreneurship Foundations of Business Administration with a focus on Entrepreneurship and Business Plan Business Canvas Model Innovations: Definition Innovation processes at the example of the Stage Gate model Our Pre Incubator Design Thinking Patents, legal aspects of starting a business Presentation focusing on pitching techniques Basics of social media marketingAssessment methodsContinuous assessment Ongoing in the context of the course, final presentation, written final examTeaching methodsPresentation with Powerpoint, supported by groups and individual works, final presentation, excursion start-up corner. Competency assurance is ensured by three experts as reviewers for the different focal points.LanguageGerman
> Elements of Entrepreneurship ILV Technical Management moreElements of Entrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsStudents work on specific product management case studies and create in group work suggested solutions. These will be discussed in class with respect to their advantages and disadvantages. For new products and services, the different phases of the product life cycle are determined and discussed on their possible implementation variants.Assessment methodsContinuous assessment Final team discussion of assigned business case, personal Q&A session at the end of the team presentationTeaching methodsLectures and testimonial business leader. Case studies with group presentations and class discussionLanguageEnglish
> Innovation and Technology Management ILV Technical Management moreInnovation and Technology Management ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc2SWS3ECTSLecture contentsInnovations and innovation management Structured idea management process Technology management and its role in strategic and operational innovation management in enterprises Development of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementation Success factors Measuring innovation activities Innovation indicators Innovation fundingAssessment methodsContinuous assessment Lecture: Written examination. Seminar: Team presentation of business case as result of Innovation processTeaching methodsLecturing, Class discussions, SeminarLanguageEnglish