DI Fabio Offredi Academic Staff fabio.offredi@fh-campuswien.ac.at T: +43 1 606 68 77-2300 F: +43 1 606 68 77-2309Room: B.3.07a Favoritenstraße 226 1100 Wien Lectures 2019/20 Engineering > Elements of Entrepreneurship ILVTechnical Managementmore Elements of Entrepreneurship ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 1 SWS 2 ECTS Lecture contents Students work on specific product management case studies and create in group work suggested solutions. These will be discussed in class with respect to their advantages and disadvantages. For new products and services, the different phases of the product life cycle are determined and discussed on their possible implementation variants. Assessment methods Continuous assessmentFinal team discussion of assigned business case, personal Q&A session at the end of the team presentation Teaching methods Lectures and testimonial business leader.Case studies with group presentations and class discussion Language English > Innovation and Entrepreneurship ILVHigh Tech Manufacturingmore Innovation and Entrepreneurship ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 2 SWS 3 ECTS Lecture contents - Structured innovation process- Innovations and innovation management- Technology and R&D management basic elements- Innovation strategies with reference to markets and products- Startup Toolbox - tutorial for young entrepreneurs with all elements for successful founding and scaling of a Startup- Entrepreneurship success factors- Measuring innovation activities- Entrepreneurship elements and challenges- Meeting successful entrepreneurs Assessment methods Students will be grouped in 4 teams (each with a leader & co-leader).The exam has 2 components:- presentation of analysis of a given business case by each team- written examination about the fundamental concepts explained during the course Teaching methods Explanation of basic concepts using examples taken from profesional experience.Constant interactive involvement of the students.Specific assignments to resolve small business cases in teams.Opportunity of confrontation with innovative business leaders. Language English > Innovation and Technology Management ILVTechnical Managementmore Innovation and Technology Management ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc 2 SWS 3 ECTS Lecture contents Innovations and innovation managementStructured idea management processTechnology management and its role in strategic and operational innovation management in enterprisesDevelopment of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementationSuccess factorsMeasuring innovation activitiesInnovation indicatorsInnovation funding Assessment methods Continuous assessmentLecture: Written examination. Seminar: Team presentation of business case as result of Innovation process Teaching methods Lecturing, Class discussions, Seminar Language English > Innovation and Technology Management ILVTechnical Managementmore Innovation and Technology Management ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc 2 SWS 3 ECTS Lecture contents Innovations and innovation managementStructured idea management processTechnology management and its role in strategic and operational innovation management in enterprisesDevelopment of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementationSuccess factorsMeasuring innovation activitiesInnovation indicatorsInnovation funding Assessment methods Continuous assessmentLecture: Written examination. Seminar: Team presentation of business case as result of Innovation process Teaching methods Lecturing, Class discussions, Seminar Language English > Intercultural Communication in English ILVHigh Tech Manufacturingmore Intercultural Communication in English ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 1 SWS 2 ECTS Lecture contents Intercultural Awareness and CommunicationIntroduction to theories of intercultural communication-Components and dimensions of intercultural communication-Self awareness-Cultural identity and awareness International and Intercultural Management CompetenciesDeveloping context-related solutions and approaches in internationaland intercultural management-Communication-Internationalization-Leadership and management style-Business and product creation-Innovation-Negotiation with international customers-Mediation-Cultural differences in leadership and management stylesCoaching for international career development-Personal and academic preparation-International life-Business life Assessment methods Continuous assessmentLV continuous assessment and final written examination Teaching methods Lecturers complemente by group discussions Language English > Marketing and Sales ILVHigh Tech Manufacturingmore Marketing and Sales ILV Lector: DI Fabio Offredi 1 SWS 1 ECTS Lecture contents Role of product marketing in the Company. Creation and customization of products and marketing concepts. The product life cycle, portfolio analysis, product diversification, pricing (costing). Concepts and definitions of marketing mix and sales activitiesRepresentation of success factors and problem areas.Support tools from the field of Customer Relationship Management (CRM) Possible structures of the sales organization and sales teams. Assessment methods Final written exam Teaching methods Explanation of basic concepts using examples taken from profesional experience.Constant interactive involvement of the students Language English > Marketing und Vertrieb VOHigh Tech Manufacturingmore Marketing und Vertrieb VO Lector: DI Fabio Offredi 1 SWS 2 ECTS Lecture contents This Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion. Assessment methods Final exam Teaching methods Lectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional. Language English
> Elements of Entrepreneurship ILVTechnical Managementmore Elements of Entrepreneurship ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 1 SWS 2 ECTS Lecture contents Students work on specific product management case studies and create in group work suggested solutions. These will be discussed in class with respect to their advantages and disadvantages. For new products and services, the different phases of the product life cycle are determined and discussed on their possible implementation variants. Assessment methods Continuous assessmentFinal team discussion of assigned business case, personal Q&A session at the end of the team presentation Teaching methods Lectures and testimonial business leader.Case studies with group presentations and class discussion Language English
> Innovation and Entrepreneurship ILVHigh Tech Manufacturingmore Innovation and Entrepreneurship ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 2 SWS 3 ECTS Lecture contents - Structured innovation process- Innovations and innovation management- Technology and R&D management basic elements- Innovation strategies with reference to markets and products- Startup Toolbox - tutorial for young entrepreneurs with all elements for successful founding and scaling of a Startup- Entrepreneurship success factors- Measuring innovation activities- Entrepreneurship elements and challenges- Meeting successful entrepreneurs Assessment methods Students will be grouped in 4 teams (each with a leader & co-leader).The exam has 2 components:- presentation of analysis of a given business case by each team- written examination about the fundamental concepts explained during the course Teaching methods Explanation of basic concepts using examples taken from profesional experience.Constant interactive involvement of the students.Specific assignments to resolve small business cases in teams.Opportunity of confrontation with innovative business leaders. Language English
> Innovation and Technology Management ILVTechnical Managementmore Innovation and Technology Management ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc 2 SWS 3 ECTS Lecture contents Innovations and innovation managementStructured idea management processTechnology management and its role in strategic and operational innovation management in enterprisesDevelopment of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementationSuccess factorsMeasuring innovation activitiesInnovation indicatorsInnovation funding Assessment methods Continuous assessmentLecture: Written examination. Seminar: Team presentation of business case as result of Innovation process Teaching methods Lecturing, Class discussions, Seminar Language English
> Innovation and Technology Management ILVTechnical Managementmore Innovation and Technology Management ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi, Hubert Wimmer, MSc 2 SWS 3 ECTS Lecture contents Innovations and innovation managementStructured idea management processTechnology management and its role in strategic and operational innovation management in enterprisesDevelopment of innovation strategies with reference to markets and products Development of innovation strategies and measures for their implementationSuccess factorsMeasuring innovation activitiesInnovation indicatorsInnovation funding Assessment methods Continuous assessmentLecture: Written examination. Seminar: Team presentation of business case as result of Innovation process Teaching methods Lecturing, Class discussions, Seminar Language English
> Intercultural Communication in English ILVHigh Tech Manufacturingmore Intercultural Communication in English ILV Lector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi 1 SWS 2 ECTS Lecture contents Intercultural Awareness and CommunicationIntroduction to theories of intercultural communication-Components and dimensions of intercultural communication-Self awareness-Cultural identity and awareness International and Intercultural Management CompetenciesDeveloping context-related solutions and approaches in internationaland intercultural management-Communication-Internationalization-Leadership and management style-Business and product creation-Innovation-Negotiation with international customers-Mediation-Cultural differences in leadership and management stylesCoaching for international career development-Personal and academic preparation-International life-Business life Assessment methods Continuous assessmentLV continuous assessment and final written examination Teaching methods Lecturers complemente by group discussions Language English
> Marketing and Sales ILVHigh Tech Manufacturingmore Marketing and Sales ILV Lector: DI Fabio Offredi 1 SWS 1 ECTS Lecture contents Role of product marketing in the Company. Creation and customization of products and marketing concepts. The product life cycle, portfolio analysis, product diversification, pricing (costing). Concepts and definitions of marketing mix and sales activitiesRepresentation of success factors and problem areas.Support tools from the field of Customer Relationship Management (CRM) Possible structures of the sales organization and sales teams. Assessment methods Final written exam Teaching methods Explanation of basic concepts using examples taken from profesional experience.Constant interactive involvement of the students Language English
> Marketing und Vertrieb VOHigh Tech Manufacturingmore Marketing und Vertrieb VO Lector: DI Fabio Offredi 1 SWS 2 ECTS Lecture contents This Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion. Assessment methods Final exam Teaching methods Lectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional. Language English