DI Fabio Offredi Academic Stafffabio.offredi@fh-campuswien.ac.at T: +43 1 606 68 77-2300 F: +43 1 606 68 77-2309 Room: B.3.07a Favoritenstraße 226 1100 WienLectures 2021/22Engineering> Intercultural Communication in English ILV High Tech Manufacturing moreIntercultural Communication in English ILVLector: DI Fabio Offredi1SWS2ECTSLecture contentsIntercultural Awareness and Communication Introduction to theories of intercultural communication -Components and dimensions of intercultural communication -Self awareness -Cultural identity and awareness International and Intercultural Management Competencies Developing context-related solutions and approaches in international and intercultural management -Communication -Internationalization -Leadership and management style -Business and product creation -Innovation -Negotiation with international customers -Mediation -Cultural differences in leadership and management styles Coaching for international career development -Personal and academic preparation -International life -Business lifeAssessment methodsContinuous assessment LV continuous assessment and final written examinationTeaching methodsLecturers complemente by group discussionsLanguageEnglish> Marketing und Vertrieb VO High Tech Manufacturing moreMarketing und Vertrieb VOLector: DI Fabio Offredi1SWS2ECTSLecture contentsThis Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion.Assessment methodsFinal examTeaching methodsLectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional.LanguageEnglish> Entrepreneurship ILV High Tech Manufacturing moreEntrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsIntroduction to Start Ups and Entrepreneurship Foundations of Business Administration with a focus on Entrepreneurship and Business Plan Business Canvas Model Innovations: Definition Innovation processes at the example of the Stage Gate model Our Pre Incubator Design Thinking Patents, legal aspects of starting a business Presentation focusing on pitching techniques Basics of social media marketingAssessment methodsContinuous assessment Ongoing in the context of the course, final presentation, written final examTeaching methodsPresentation with Powerpoint, supported by groups and individual works, final presentation, excursion start-up corner. Competency assurance is ensured by three experts as reviewers for the different focal points.LanguageGerman
> Intercultural Communication in English ILV High Tech Manufacturing moreIntercultural Communication in English ILVLector: DI Fabio Offredi1SWS2ECTSLecture contentsIntercultural Awareness and Communication Introduction to theories of intercultural communication -Components and dimensions of intercultural communication -Self awareness -Cultural identity and awareness International and Intercultural Management Competencies Developing context-related solutions and approaches in international and intercultural management -Communication -Internationalization -Leadership and management style -Business and product creation -Innovation -Negotiation with international customers -Mediation -Cultural differences in leadership and management styles Coaching for international career development -Personal and academic preparation -International life -Business lifeAssessment methodsContinuous assessment LV continuous assessment and final written examinationTeaching methodsLecturers complemente by group discussionsLanguageEnglish
> Marketing und Vertrieb VO High Tech Manufacturing moreMarketing und Vertrieb VOLector: DI Fabio Offredi1SWS2ECTSLecture contentsThis Master Marketing Course is the follow up of the Bachelor Marketing Course. After a recap of the basic marketing concepts students will have the opportunity to deepen their knowledge into Strategic and Operarational Marketing and sales. Special attention will be given to subjects like Consumer behaviour, Business strategy Business development, Sales promotion.Assessment methodsFinal examTeaching methodsLectures complemented by Business Cases analysis and class discussions. A complementary Testimonial lecture is foreseen to give the students the opportunity to be confronted with a marketing professional.LanguageEnglish
> Entrepreneurship ILV High Tech Manufacturing moreEntrepreneurship ILVLector: Dipl.-Ing. Thomas Fiedler, DI Fabio Offredi1SWS2ECTSLecture contentsIntroduction to Start Ups and Entrepreneurship Foundations of Business Administration with a focus on Entrepreneurship and Business Plan Business Canvas Model Innovations: Definition Innovation processes at the example of the Stage Gate model Our Pre Incubator Design Thinking Patents, legal aspects of starting a business Presentation focusing on pitching techniques Basics of social media marketingAssessment methodsContinuous assessment Ongoing in the context of the course, final presentation, written final examTeaching methodsPresentation with Powerpoint, supported by groups and individual works, final presentation, excursion start-up corner. Competency assurance is ensured by three experts as reviewers for the different focal points.LanguageGerman